“Vietnam-Timeless Charm” and the five colourful petal lotus have been approved to be the country’s new tagline and logo of National Tourism Promotion program for this year until 2020.
The slogan “Vietnam-Timeless Charm” was given the go ahead by the Minister of Culture, Sports and Tourism, stating that the slogan resembles the diversity of tourist products in Vietnam.
Designed by Artist Tran Hoai Duc, the inspiration of using the lotus was to symbolize the beauty of Vietnam and its people.
The five petals, each a different color, symbolize the charm and development of Viet Nam tourism.
The colors of the lotus symbolize diversity of tourist products, blue for the sea and island tourism, green for eco and natural tourism and pink for its hospitality.
The Vietnam National Administration for Tourism is hoping the new image and logo will add to promoting the country’s appeal to international tourists.
URL : http://www.etravelblackboardasia.com/article/81281/vietnams-new-logo-a-timeless-charm
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